Automation, especially Instagram automation should be a means of scaling up tactics you’ve already proven to be successful manually. Get to know your audience and interact with them. Research hashtags. Put some serious time into it and then maybe start thinking about using automation to scale up these manual efforts. Some of the strongest Instabrands had humble beginnings scrolling through hundreds of photos. They started off carefully selecting the people they’d engage with, grassroots style.
If you’re relying on Instagram automation to grow your brand, give up now.
Or at least consider changing your approach to the platform.
Instagress shut down on 4/20/2017. MassPlanner followed on 5/13/2017. The vast majority of major marketing blogs are announcing the death of Instagram automation as a whole. We’re not convinced. In our article about Instagress’ shutdown, we explored this concept. The situation beckons one question. If Instagram were shutting down bots, why wouldn’t they close off their API to all Instagram automation services?
This article is dedicated to everyone who has proven their manual efforts successful.The people that simply don’t have the time to sit around liking and commenting on photos on a daily basis. The people that want to scale up this daily habit to its technical limits. If you don’t fit in this category, start with the basics of Instagram hashtag research. Forget about automation. You aren’t at that phase of growing your brand yet.
When selecting the best Instagram bot for your brand, you need to consider what types of engagement are most important to you. What gets you the best results: liking, commenting, or following? You also have to think about the risk vs reward elements at work here. If automation isn’t handled with complete proper care, you’re putting your Instagram account at risk of a swift ban. But don’t think of it as just an Instagram account, this is your brand we’re talking about. Your business. Treat automation carefully and your manual efforts are amplified.
On average, for every hundred photos (by people you don’t follow), you gain 6.1 followers. The odds of your account getting (shadow)banned from just liking photos is quite low in comparison to other forms of engagement. To play it safe, most Instagram bots cap out the total # of photos you can like to a range of 40–80 per hour. Imagine doing that manually.
Paying for an Instagram bot to auto-like photos for you 24/7 is a low risk, low reward tactic. You will passively gain a small amount followers and new engagement.
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