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Tutorial

4 Steps to Create a Buyer Persona Sales Reps Will Use (Template Included)

A company’s marketing team dedicates their already stretched resources to develop strong, accurate buyer personas — but no one actually uses it. Let alone the sales team, where it would do the most good.

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Tutorial

Why Everybody Hates Cold Calling… And Why That’s Good News For You

Embrace rejection, don’t run from it. Focus on immediate learning, NOT immediate sales. Use technology to eliminate tedious tasks. Don’t waste anyone’s time, including your own.

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Tutorial

How To Write The Perfect Sales Email

Sales email can become annoying, ineffective, and impersonal. To help break those barriers, I’ll provide my best cold email outreach tips.

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Tutorial

How To Create A Unique Value Proposition For Your Product / Startup

Creating value-propositions for a product or a service can sometimes be a tedious task that takes a lot of time and back-and-forth effort. Understanding what messages resonate your customers is paramount to successful marketing.

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Tutorial

5 Ways to Dominate the New Instagram Algorithm – Marketing And Growth Hacking

The reality here is that algorithmic feeds are a necessity as a platform grows and ages. The vast majority of users don’t take the time to unfollow users they’re no longer interested in over time, so their feed gets more and more cluttered.

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Tutorial

How to Calculate When to Post on Instagram using Iconquare

For this guide, we’ll be using Iconosquare analytics, which isn’t free but it may as well be with how cheap it is. Unfortunately, they aren’t paying me to do this post, it’s actually just one of those tools I can’t seem to live without.

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