Try Marketing, or "How to design a high-conversion landing page"
What is an online marketing strategy for my small business? And why do I need one?
There are a great many reasons why you may want to ‘get your business online’, indeed, you may already have done so to some level, but what are you doing with your online presence?
As a small business owner, the things you want to achieve with your business are not always written down. Advisors will say “you need a business plan”, bank managers will insist on one before approving that vital loan you need to fund your expansion.
A big pitfall of DIY websites lies in the lack of planning, by simply ‘diving in’ to one of these ‘create your own’ platforms you will, of course, get a web presence for your business quickly and cheaply.
When it comes to evaluating your current website, there is no panacea but there are best-practice guidelines that you can use to make sure you have considered all the important aspects.
What is a competitive advantage? Quite simply, it is the thing(s) that make your business better and give you an advantage over your competitors. It is the ‘differentiator’ that will help to ensure your business thrives.
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