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Tutorial

Getting Your Product Into the Habit Zone

Creating user habits leverages two critical factors that should be considered by every company attempting to build high-engagement products.

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Tutorial

Hooks: An Intro on How to Manufacture Desire

Companies increasingly find that their economic value is a function of the strength of the habits they create. How is it that these companies, producing little more than bits of code displayed on a screen, can seemingly control users’ minds?

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Tutorial

The Billion Dollar Mind Trick: An Intro to Triggers

When a product is tightly coupled with a thought, an emotion, or a pre-existing habit, it creates an “internal trigger.” Internal triggers manifest automatically in the mind and creating them is the brass ring of consumer technology.

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Tutorial

Angel or Devil: Who’s Really Investing In Your Start-Up?

Investors who add value, not just money, are angels while those who destroy it are devils. Devil investors can unwittingly destroy company value by perpetuating the “Set-Up-to-Fail Syndrome.” Learn how to avoid getting there.

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Tutorial

The Killer Combo: When Stored Value Meets a Network Effect

The law that design should always decrease the amount of effort users expend doesn’t always hold true. In fact, putting users to work is critical in creating products people love. This will be referred to as “user investment”, or “investment”.

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Tutorial

Variable Rewards: Want To Hook Users? Drive Them Crazy

Rather than using conventional feedback loops, companies today are employing a new, stronger habit-forming mechanism to hook users — the Hook Model.

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