The cost of attracting high-profile names to your Insta brand is low, leveling the playing field for smaller businesses. Plus, with new opportunities opening up all the time, marketers now have more options than ever for promoting their content on Instagram.
Instagram is a vital lifeline for ecommerce brands who may be feeling that their market is becoming saturated on Facebook — could Instagram be the next big thing for ecommerce?
This post will tell you how to successfully combine your Instagram account with your ecommerce store.
It all begins with defining a brand aestheticon both your Instagram page and online store. For this, you need to make sure that your branding is ‘on point’ — everything from your logos to imagery and product descriptions needs to be cohesive.
If everything looks like it ‘goes’ together; with nothing out of place — that is good branding.
When setting up your Instagram account, you need to make sure that you have some posts to ‘seed’ and attract your first few followers. Start by uploading 10+ images to show new followers that you are active and committed to the platform.
These should notbe exclusively product photos. They should include lifestyle images to build up your unique ‘Instagram aesthetic’. Aim to only make one out of every eight posts a product promotion post, so as not to be too heavy-handed on the sales angle.
If you are new to Instagram and feel intimidated by the stunning imagery, try to imagine ‘a day in the life’ of your typical customer. Take pictures of products and activities that allude to that lifestyle in detail. Go to some of your favorite brands to look at examples.
You do not have to worry about your photography skills if you have a smartphone. Use an editing app like VSCOand apply it to all of your uploads to create a unique branded filter.
You need to make sure that you are also working on building your organic traffic through your scheduling and posting style. The best way to do this is to carry out far-reaching customer research and client persona building. To help you, you should be looking at hashtag popularity, competitor research tools, and high traffic times of the day and week for posting.
Creating or featuring under a hashtag can be bring in many genuine followers to your account. To make the best of the space in your captions box aim for 30 hashtags per post.
Position the three most important within the descriptive text. Then repost the rest on a comment below. Or, better yet, add some break lines under the main text and pile the rest towards the bottom of the input box. Think about product and lifestyle related hashtags, and try t
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