Try Marketing, or "How to design a high-conversion landing page"
If you’re creating a product or you’re an HR, hiring a team for a product — you might have asked this yourself many times. “How do I hire the proper developer?”, “What developer or company is right for my product?”.
“In recruiting today, it’s not only recruiters who are doing the research. Top talent is searching for a company the same way they would any other purchasing decision" - Matt Charney
Recruiters at Google probably have a much easier time of it than you! It’s not because they’re necessarily any better at their job, it’s because Google’s employer brand is so strong.
As an industry, we have a growing issue connecting with talent.
One click glance online will show you the sheer volume of distractions for candidates. If you want their attention, you have to earn it.
When it comes to Employer Branding, there’s no question or doubt that a LinkedIn Company page is one of the best ways to show candidates what your organization is really about.
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