Try Marketing, or "How to design a high-conversion landing page"
So, if you’ve ever released a product or are about to build one, you may have asked yourself this question a couple of times. Even though I’m currently freelancing, I spent a lot of time in a software development company and can make conclusions on both.
If you’re creating a product or you’re an HR, hiring a team for a product — you might have asked this yourself many times. “How do I hire the proper developer?”, “What developer or company is right for my product?”.
“In recruiting today, it’s not only recruiters who are doing the research. Top talent is searching for a company the same way they would any other purchasing decision" - Matt Charney
Recruiters at Google probably have a much easier time of it than you! It’s not because they’re necessarily any better at their job, it’s because Google’s employer brand is so strong.
As an industry, we have a growing issue connecting with talent.
One click glance online will show you the sheer volume of distractions for candidates. If you want their attention, you have to earn it.
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