How do you quickly and collaboratively come up and pitch ideas or potential solutions to a problem?
My former co-worker at Hinderling Volkart (Lukas Karrer) introduced me to a method I have found extremely effective, inclusive and fun to use in client workshops:
NABC: A 3-in-1 approach to ideating, prototyping and pitching.
NABC can also be applied in an educational context or in your in-house design process.
Have your HMW-question(link by IDEO.org) ready e.g. «How might we raise awareness for… bla bla bla…». In a group of ideally 3–8 people, conduct a brain-writing exercise (other methods may be applied).Hand a sheet of paper with your HMW-question to every team member. Each team member gets 30–60 seconds to jot down an idea and then passes the sheet to the next person that builds up on the previous idea. Time-box and iterate until each person has written an idea on every sheet. Within minutes you’ll have a collection of multiple ideas.
Get your group to share and talk about your ideas. Evaluate, consolidate your ideas and pursue the best one. If you have multiple teams you may also swap the idea-papers between the teams. Apply NABC:On a flip chart, formulate t
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