The article covering my approach (link below) triggered an unexpected amount of attention and tons of reactions. I got pretty much everything from trolling and criticism – «you made simple things complicated» – to job offers and conference invites.FIRST APPROACH: How to apply a design thinking, HCD, UX or any creative process from scratch
Most importantly I received a lot of valuable feedback. Taking it in, applying the process to various projects and re-thinking the framework encouraged me to continuously tweak and modify it.
I have also been adapting it for the company I work at – Hinderling Volkart. So, it is about time I shared my learnings and an update of the Revamped Double Diamond Design Process Framework. BTW: Coming up with a shorter and catchier name is an open ticket on my inexistent issue tracker 😉. Suggestions welcomed.
Compared to the original approach, the fundamentals of the framework remain the same. It should provide guidance, and help anyone to tackle challenges in a structured way. At best, it provides scaffolds one can build upon.
There are numerous refinements, updates and some overarching conceptual clarifications as you’ll see further below.
Three crucial aspects you should remember when using this framework:It is not THE Framework. It is A framework. Apply whatever suits you, adapt it and use it in a way that works for you. Be prepared to iterate or even restart at any point in the process. Embrace your learnings because the process is not finite. As stated in my original post and in reality, it is a never ending process, as creativity is the habit of continually doing things in new ways to make a positive difference to our life (Hyper Island, 2016).
…creativity is the habit of continually doing things in new ways to make a positive difference to our life (Hyper Island, 2016).
Day after day. We see yesterday’s achievements destroyed today. Thus, we need to fix them tomorrow. So, let’s get started.
No matter what you do in life or at work, you are often confronted with questions, challenges and problems.
«You don’t know something» or only have a vague idea of how «something could be» (Point A).
You want to get to a point when you find answers and solutions to this. «You do know something» and how something «should be» (Point B).
Makes sense, right?
Based on the British Design Council’s Double Diamond your quest leads you through a wonderland of four phases.
You will discover, define, develop and eventually deliver. You know that approach, right?If your answer is NO: WTF! Read the following short summary. If your answer is YES: Enjoy the scroll down to the next chapter.
Understand the initial situation or challenge. Define what additional knowledge you need. Figure out how to obtain it. Then go the f*ck out, talk to people and do your homework and research.
Understand and make sense of your research to define whether you are solving the right problem and phrase your vision accordingly.
Get into the solution mode by evaluating ways and means to solve the core issues you have deduced from your research synthesis.
Design, craft, develop or do whatever it takes to turn your ideas and potential solutions into something tangible. Build, test and fail to learn and to do it again.
Each phase of this process either makes you diverge or converge.
Diverging phases requires you to open up and take anything possible into account or develop as many ideas and potential solutions as possible.
Converging phases require you to narrow down, get your ideas and approaches straight to make sense and decisions.
Each of the four phases is split up into individual activities and steps. In all these steps different tools, techniques and methods may be applied.
This post is not going into every step’s detail. If you are familiar with the original visualisation you’ll notice that some naming and the order of the different steps have been slightly adjusted in this latest version. Furthermore, a loop has been added to the «Delivery» phase to visually acknowledge the agile and iterative nature of this part of the process.
Here is a quick listing of the different sub-steps in each phase:
Output: Unstructured research findings, documentation and findings.
Output: A final brief, new or refined «HMW»-research questions or a strategy paper.
Output: A set of ideas, a strategic thesis, a concept, first design drafts, a vision or first prototypes.
Output: Your final product or the solution and answer to your original challenge.
How does this framework align in an organisational context? A question I have often been asked. When taking a step back, the four phases may be summarised as two main stages. Each stage aiming at a goal and resulting in an outcome, placing it in the corresponding organisational matrix.
The first two phases — Discover & Define — are all about «doing the right thing» (goal) and finding the right question to answer or the right problem to solve. This is when we talk about establishing an «experience strategy» (outcome).
The following two phases — Develop & Deliver — are all about «doing things right» (goal) and finding the right answer or the right way to solve the problem. That’s when we talk about executing the «experience design» (outcome).
As said: The Revamped Double Diamond Process Framework is A and not THE framework or process. Find what works best for you and keep the following things in mind:Design with and not for people. The framework is not your destination but it shows you A way to get there. Be prepared to iterated, repeat or start from scratch at any point and once you think your are done it is just starting all over again. Solving real-world problems is not done by starring into your black mirror. It is done in the real world talking and collaborating with real people. Even if your product is web-based, in most circumstances, it will serve real human beings at one point — hopefully at least.
Solving real-world problems is not done by starring into your black mirror.
Download the framework as .pdf slides & .jpgs (.zip, 968KB): https://drive.google.com/open?id=1kq2nMhgcvvF13TfX-HvAVCUFNrtUx_D8
My approach is obviously based on the great work of the Design Council’s original Double Diamond, IDEO / IDEO.org’s HCD framework, Stanford d.school’s Design Thinking Process and my MA course at Hyper Island and all involved tutors and peers.
Special thank for support & feedback Davis Levine & Daniel T Santos and everyone contributing.
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