Your website is perhaps one of the most powerful tools in your marketing toolkit. Designing, hosting and running a site can be costly too.
So you want to make sure that the website you’ve poured so much care, attention and perhaps money into, does an exceptional job.
In simple terms, the role of your website is to convert leads into customers.
And there’s a lot of talk around website conversion rates within marketing circles in today’s business world.
As a business owner, rather than a marketer, understanding website conversion rate techniques may not be your bag. And there’s no reason why it should be. But, you do owe it to yourself to make sure that your site is doing that job.
Even if it’s a case of working with an expert to get the best results. And to do that, a grounding in why conversion rates are so important to your business is a must.
So to kick things off, I’ve created five top tips for making sure your website works hard, and delivers new customers, just as it should. Sound interesting? Then read on.
First and foremost, read through your current website. Do you have a call to action? By that, I mean a simple, persuasive nudge to contact you (or whatever your next step may be)?
Surprisingly enough, there are still websites out there without one. If you do have a call to action, is it an effective one? Would it make you want to reach out?
The most important thing here is to remember that it should prompt a potential customer to contact you. To do that, it needs to create some urgency. Be completely jargon-free.
And it should neatly say what it exactly is you want people to do.
Think about this logically. Would you choose to fill out a long, complicated form to get further information on a product or service? It’s probably safe to say that the vast majority of us would answer no to that question.
While data capture is a vital element of online interaction, and an important way of using your website to gain more insight into your client base, you also need to encourage people to engage.
An overly complicated process will almost certainly put people off.
So make it nice and easy for your prospective customers.
Keep it to a simple step, so you know who’s asking for more information, what their contact email is and their name. Perhaps their job title (if it’s relevant). And leave it at that.
Client testimonials aren’t a new way of boosting your credibility. But more and more studies are proving their worth in real terms.
The reasons why testimonials work so well are easy to grasp. Ultimately, people will feel more comfortable committing to a service, or making a purchase if they read positive feedback from other customers.
The key with testimonials is to make sure they feel real. Putting
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