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How to Hack Recruiting Content: The Ultimate Free Toolkit

One click glance online will show you the sheer volume of distractions for candidates. If you want their attention, you have to earn it.

Recruiting content, if done right, can be a great way of cutting through the noise and making a connection with people that are slipping through the net, particularly passive candidates who are unlikely to look at your existing job ads.

Anyone who has dipped their toe in the content pool knows that the blank page is no joke. Even the most prolific authors struggle with writer's block and getting their ideas down on paper.

Occasionally it's easy. You've got a fully formed idea bursting out of you. It's a subject you're passionate about and you're pretty sure it's going to be a hit.

Most of the time though, figuring out what material will resonate with candidates and then taking the idea all the way through to fruition is hard graft.

To help you conquer recruiting content we've put together a comprehensive list of free tools to take you from Padawanall the way through to writing Jedi.

You might not normally be able to shake it like Shakespeare, but with these free recruiting content tools you should be able to able to get pretty close.


What is Recruiting Content?

A quick disclaimer. We're all already creating recruiting content, even if we don't actually realise it.

Job descriptions, company career sites, email, social media posts, job ads and blog posts - it's all content and it's all crucial to recruiting.

Our tools will help you plan, research and create these different types of recruiting content, and start standing out to top talent.

If getting more email responses from passive candidates is your main goal with recruiting content, enroll in our Free 5-Day Crash Course on Mastering Cold Email.


Planning: Making sure you have time to write

Recruiting content could be the key to attracting highly qualified applicants, it could help you build a powerful employer brand and become an even more desirable place to work. The problem is, you only have a finite amount of time to dedicate towards content

The problem is, you only have a finite amount of time to dedicate towards content. You have KPIs to hit and candidates to speak to. This makes planning your output crucial.

1. Google Calendar

One of the best ways to deal with an overwhelming schedule is to block out timein your calendar for the tasks, like content creation, that you haven't found time to get round to. It's a simple technique that is proven to boost productivity.

Just log into Google or Outlook Calendar and block out slots when you want to work on content. It could be to craft a new job advert, to schedule an update for LinkedIn or to put out a blog post. Whatever it is, protecting the time slot in your calendar is one of the best ways to ensure it gets done.

2. Trello

Planning makes perfect.

Trello provides a neat visualisation of your content process. It has a card-based format that makes it easy to track the progression of every piece of content that your team works on.

We use it to make sure that every blog post gets reviewed and so that everyone gets a chance to contribute ideas and discuss possible topics. See below for what our Trello Board currently looks like.

trello for recruiting

3. Asana

If you're interested in doubling down on content, a project management tool like Asana can make a real difference to your team's efficiency and make it easy to collaborate.

You can use it for pretty much everything (it's highly customisable), but we've found that the comprehensive tagging system makes it easy to juggle different projects.

It might come in useful if you're tasked with a range of different content tasks or if you're constantly working on new job ads, employee testimonials and blog posts.


Research: What does you audience care about?

Why should someone care? That's the question you need to ask yourself every time you sit down to pen a new piece of content.

There's so much noise online with every company screaming for candidate attention - if you're not working on the kind of content that candidates actually want to read then you're in trouble!

4. Buzzsu

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