The Latest From The Library
Fresh new reads to learn from made by entrepreneurs & experts around the world
What's A Product Strategy
Strategy is a word that is rarely used in Product Management. And, when it is, it’s usually invoked (wrongly) to describe a process, an approach or an objective. Strategy is about making hard choices that distinguish your product from others.
Productise - How to turn great Technology into great Products
Most startups begin with a great idea and technical expertise. But there’s a profound difference between great technology and a great product. This post is for anyone who wants to build a product that people will actually use.
How to Build a Better Marketing Organization
Ways to Turn Your Current Team Into Your Dream Team
Storytelling vs. Story Selling: May the (Sales) Force Be With You
Strengthen your relationship with your audience by understanding and implementing the art of storytelling. Create that “Aha!” moments for your prospects.
The Minimum Viable Marketing Strategy
Everything you need to market your product, and not a thing more.
The Agile Marketing Stack
Jesse Williams explains what the Agile marketing stack is and how it helps optimize B2B marketing teams' systems and strategies
