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Creating user habits leverages two critical factors that should be considered by every company attempting to build high-engagement products.
Companies increasingly find that their economic value is a function of the strength of the habits they create. How is it that these companies, producing little more than bits of code displayed on a screen, can seemingly control users’ minds?
When a product is tightly coupled with a thought, an emotion, or a pre-existing habit, it creates an “internal trigger.” Internal triggers manifest automatically in the mind and creating them is the brass ring of consumer technology.
Investors who add value, not just money, are angels while those who destroy it are devils. Devil investors can unwittingly destroy company value by perpetuating the “Set-Up-to-Fail Syndrome.” Learn how to avoid getting there.
The law that design should always decrease the amount of effort users expend doesn’t always hold true. In fact, putting users to work is critical in creating products people love. This will be referred to as “user investment”, or “investment”.
Rather than using conventional feedback loops, companies today are employing a new, stronger habit-forming mechanism to hook users — the Hook Model.
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