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10 Ways to Get More Holiday Sales

What do want? More eCommerce Sales. When do we want them? Now.

The holiday period is the busiest time of the year for retailers and eCommerce is no exception. It is vital that you maximise your sales and profits this holiday season and beyond, to help you do that I have put together a list of 10 ways to get more holiday sales and grow your business. Sometimes the simplest opportunities can provide the biggest rewards, here are some secret sauce strategies that you should employ to get more sales in your eCommerce store this holiday season.

E-commerce Growth Guide


What do want? More eCommerce Sales. When do we want them? Now.


The holiday period is the busiest time of the year for retailers and eCommerce is no exception. It is vital that you maximise your sales and profits this holiday season and beyond, to help you do that I have put together a list of 10 ways to get more holiday sales and grow your business. Sometimes the simplest opportunities can provide the biggest rewards, here are some secret sauce strategies that you should employ to get more sales in your eCommerce store this holiday season.

1. Run a sales promotion – A Sale

The big retailers do Cyber Mondays and Black Fridays for a reason, they work. As a short-term tool to drive sales these are great, but beware, if you overuse price-cutting, then the market quickly becomes reliant on it and will only purchase when there is a discount. Carpet retailers in the UK suffered from overuse of price discount promotions, what started as a ‘must end on Monday’ sale turned into a permanent, never-ending discounting spiral. You do not want this to happen in your business. Use sales promotions with caution, think of it as a short-term boost to your cash flow.  

2. Run a non-sales promotion – Competition or giveaway

You could offer free shipping, a gift-wrapping service, or run a fun holiday giveaway competition to win a bundle of items or a gift box. Promote the giveaway on your website and social media, encourage sharing and engagement (for instance: like our Facebook page to enter our free prize draw) and collect lots of cool customer information that you can use to retarget people who have visited your store with additional offers. Win, win, win.

3. Create some engaging content and promote it everywhere

You should be creating engaging and helpful content consistently; for the holidays you could create a topical blog post, or a behind the scenes video, tips and tricks related to your specialism and share it on your website, by email and social media – Look at me writing a how to boost your holiday sales article just before the holidays 😉 The goal is to engage your audience and drive traffic to your website that you can convert into sales.

4. Upsells

If the visitor is looking at product A for $50, show them the alternatives in the same category (without them having to look), you might also like product B which has more features at $75 for example.

5. Related products

If you sell an electronic item, for instance, you could offer the batteries and a case as related upsell items at checkout near the add to cart button as checkboxes. Remember, if you make it easy for your customers to spend more money in your store, they will.

6. Bundles and Package Deals

We all love a deal, right? Well here is an ideal opportunity to massively increase your income and provide exceptional value at the same time by bundling products together. Create bundles, package deals and multiple opportunities for customers to spend more.

Create package deals that stack value on top of value and then give your customers a compelling reason to buy, for instance, buy product A, B and C and get product D for free. Again we need to make it easy to let them add bundles to the basket with one click, if they have to do any of the work, they will not buy.

7. Use social proof

Show visitors what other people have purchased, best-sellers or the top-rated products in the category and share honest customer feedback. Social proof can be a powerful tool in helping to reinforce the buying decision.

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